In 1970, Edwin became the first denim company in the world to develop a wash to give an already worn effect to his pieces. Nowadays, the most classic denims have a slightly heavier canvas ranging from 13.5 oz to 14 oz. It should be noted that originally, the jeans were lighter, ranging from 9 to 10 oz. They managed to obtain such a fabric from their hand weaving technique. It will produce jeans, still known today as the most solid denim. It is only two years after the Japanese brand will accomplish its first great feat of arms. It was only in 1961 that Edwin began to produce his own jeans. Japanese customers were not accustomed to denims that could discolour or shrink when washed. He's going to start importing some new jeans, but without success. In 1959, the label wanted to go further in its field of activity. This involved washing denims and also textile repairs (such as tears). When it first started, it imported used jeans from the United States to refurbish and then resell. Sit under your warmest and most coziest blanket, and get ready to discover the story of one of today's denim giants. But this emblematic family brand was not intended to be so successful. It is currently a leading company in the denim industry and more broadly in the fashion industry. They all remain within the high guideline of more than 70 years ago, namely the authenticity of the raw materials. The Edwin collection now includes denim jackets, sweatshirts, T-shirts, shirts and even pants other than jeans that all deserve a place in your wardrobe. Edwin was especially able to innovate in the weaving and washing of jeans to give them an old look. The name of the Japanese label is an anagram of the word "denim", by returning the m in w. Edwin denims are an institution, better, a reference in the world of jeans.
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